Advocacy

We Support More Transparency In Healthcare

collective“The need for a broad, sweeping education and public awareness advocate with the right message to arise is now,” says Tetreault. “Our efforts [The Collective and Concierge Medicine Today and The DPC Journal] over the past several years in various local and metropolitan markets are showing consumers the efficacy, value and health benefits these [concierge and direct care medicine] doctors provide on a daily basis. We ask the questions everyone wants to know but no one is asking. We’re removing obstacles through education and addressing myths with truth. Our actions reflect our goal to ramp up education, growth and awareness of this industry now more than ever. This means a greater investment in the industry, individual practices, marketing, strategy and public education will occur. We believe that there’s absolutely no reason why patients, if properly and professionally educated and when shown the facts, cannot see the vast economical benefits and value through healthcare provided by a relationship-oriented and wellness-focused doctor.”

Our resources, journals, websites, books, resources, partnerships, social media channels, print products and mobile app offers brands the opportunity to deliver targeted messaging within relevant content at digital points of presence. CMT’s cross media offerings include integrated display advertising solutions for brands and healthcare business professionals to deliver their marketing messages. With thousands of unique visitors every month, our organizations have become the leading digital resource for timely, trusted health news and concierge medical information.

We’ve shined a critical eye to the various pros, cons and costs associated with startup, the services offered, the models, the insurance side, etc. Our data and research has been used and published over the years in: Annals of Internal Medicine; Consumer Reports; Smart Money Magazine; TIME, Inc.; Health Affairs; Medical Economics; Medscape; The Wall Street Journal, The New York Times and numerous other prominent national, regional and local publications … and that was just in the past couple of years!

There are 8 great resources you should consider learning and reading more about that are available to you, for free!

  1. U.S. Small Business Administration (SBA)
  2. Business.USA.gov
  3. Trade publications (I.e. Concierge Medicine Today, Amac; DPC Journal)
  4. Employment Stats via U.S. Bureau of Labor Statistics
  5. Entrepreneurial, distance-learning and startup incubator institutions (I.e. The Docpreneur Institute)
  6. Overview of BLS Statistics on Pay and Benefits via U.S. Bureau of Labor Statistics
  7. Physician Associations & Industry Conference — Local/Regional and National Physician trade associations (I.e. Click Here for a Complete List)
  8. Last but not least, your colleagues!

Well, for those of you not familiar with the term, “Market Research” is simply the process of analyzing localized data to help you understand which types of services, business models and products are in demand, and how to be competitive in your local market. This doesn’t mean gathering as much information as you can about doctors and pricing in Texas when you are located in Virginia. While much of that is already readily available, your market research is about staying local, approximately 60 miles or so around your practice. That should give you a good idea about what’s happening in and around your practice in this free market medicine space.

self-test_logoConducting Concierge Medicine market research will also provide valuable insight to help you:

  • Reduce business risks
  • Help build your Concierge Medicine business plan
  • Spot current problems in the Concierge Medicine industry
  • Identify sales opportunities and revenue streams
How To Conduct Your Own Local Concierge Medicine Market Research

Before you start your Concierge Medicine practice, you need to understand the basics of market research by digging through the following U.S. government resources. Yes, I said government resources. Believe it or not, a lot of savvy business advisors and consultants reference these resources and geographic data to help make assumptions and conclusions about various localized market trends.

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START UPS: The “Franchise” Concierge Medicine Marketplace and The Cost of Startup …

Thankfully for a lot of doctors, the U.S. government offers a wealth of data and info about businesses, industries and economic conditions that can aid in conducting your market research. But before you click the “Go Back” button, hear me out. If you talk with private equity investors, consulting firms and savvy physician business planners, these sources also provide a wealth of valuable information about possible customers and various competitors (both in the healthcare field and business space) in your area:

Everyone worth their salt in this marketplace (physicians and consultants alike) will tell you this process is tough but rewarding. Arduous but empowering and life-changing. They’ll also tell you there are no guarantees. But, if done properly, your local and regional market research can assist with your forecast and determine some various economic indicators extremely well to help set your mind and those around you, emotions at ease.

Additional Concierge Medicine and Private, Direct Medicine Market Research Resources

Various third party organizations gather and analyze research data about both Direct Primary Care and Concierge Medicine business trends. We’ve been a long-time assimilator, researcher, collector and educator of the various services and business models used in Concierge Medicine since its inception in the mid-1990’s.

We would encourage physicians considering a career path in Concierge Medicine to use Internet and database searches to find information related to the locations you plan to operate.

Public Resources Available

Physician Association Resources Available

NEW RELEASE -- now available! It took nearly 3 years to write ... The Doctor's Guide to Concierge Medicine (nearly 400 pages of industry insight plus, over two dozen physician contributions compiled in one book) -- On Sale $129.95 Until May 1 (Reg. $189.95)

NEW RELEASE — now available! It took nearly 3 years to write … The Doctor’s Guide to Concierge Medicine (nearly 400 pages of industry insight plus, over two dozen physician contributions compiled in one book) — On Sale $129.95 Until May 1 (Reg. $189.95)

We routinely provide up to date information on the Concierge Medicine marketplace as well as provide information on various markets throughout the country.  If you’ve already conducted Concierge Medicine market research for your own practice and have additional resources that helped you, please feel free to share them in the comment section below.

 

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